About Discovery Naturals
At Discovery Naturals, we believe healthier choices should also be beautiful, effective, and easy. Our team researches and develops clean, plant-based color and care—so you can feel good about what goes on your hair and skin, every day.
What we make
Women’s Natural Hair Color (12 mixable shades): henna/indigo–based color that conditions as it colors—free of PPDs, ammonia, and metallic salts.
Men’s Hair & Beard Color: 100% plant-based color designed for realistic, non-brassy tones and comfortable application.
Henna Tattoo supplies: natural cones, powders, kits, and design tools for at-home or professional artists.
Essential oils & wellness add-ons: curated staples to support simple, clean routines.
Our story & science roots
Discovery Naturals was started to bring natural health and beauty products—and trustworthy information—together in one place. That mission still guides us today.
Behind the scenes, our “science guy,” Alan Shugarman, helps ensure our formulas and guidance are grounded in real-world chemistry and nutrition. Alan holds a B.S. in Chemistry & Biology (minor in Nutrition) and an M.S. in Food & Nutrition Sciences, is a Registered Dietitian, and previously worked with the FDA—experience that informs how we evaluate ingredients and support customers.
What we stand for
Cruelty-free, people-first: We don’t sell products tested on animals.
Cleaner ingredients: Our color systems are free of harsh chemicals like PPDs, ammonia, and metallic salts—a key reason many customers switch to us.
Practical sustainability: We re-use inbound packing materials where possible, minimize printing, and favor recyclable/biodegradable options.
Where we ship from (and local pickup)
Our fulfillment center is in Las Vegas, Nevada (5333 Arville St, Suite 103)—a central shipping hub that helps U.S. customers get orders quickly. Free local pickup is available.
Help when you need it
Not sure which shade to choose? Want application tips? Our team offers personalized guidance by phone, text, or email, and we maintain step-by-step resources to make first-time applications easier.
Quick links
Are your hair and beard colors chemical-free?
Yes—our plant-based colors are free of PPDs, ammonia, and metallic salts, and are designed to condition while they color.
Do you test on animals?
No. Discovery Naturals is a cruelty-free company.
Where are you located and do you offer pickup?
We ship from Las Vegas, NV (5333 Arville St, Suite 103) and offer free local pickup after you order online.
How can I get shade advice?
Reach us via the Contact page—or text photos in natural light for faster recommendations.